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This Black History Month, we celebrate the incredible creativity, talent, and resilience of Black-owned brands across beauty and beyond. From makeup lines that prioritize inclusivity to skincare brands that prioritize natural beauty, these businesses are shaping industries and empowering communities.
Discover the Black-owned brands at Hillcrest that are making an impact in their respective fields, listed below.
Briogeo
Briogeo, the Black-owned hair-care brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.
Pattern Beauty
Pattern Beauty by Tracee Ellis Ross is a hair care brand designed specifically for curly, coily, and tight-textured hair. The brand focuses on delivering high-quality products that provide hydration, nourishment, and support for natural hair. With a commitment to inclusivity, Pattern celebrates all curl types and emphasizes the beauty of Black hair. Proudly Black-owned and founded by Tracee Ellis Ross, the brand’s mission is to empower individuals by embracing and enhancing their natural curls.
FORVR Mood
FORVR Mood, the luxury lifestyle brand founded by beauty influencer and entrepreneur Jackie Aina, has redefined self-care with its indulgent, mood-setting fragrances. Since its launch in 2020, the Black-owned brand has gained a devoted following for its high-quality self-care essentials, designed to celebrate everyday luxury. With a focus on inclusivity and intentional living, FORVR Mood continues to expand its presence, bringing its signature scents and aesthetic to new audiences while staying true to its mission of making self-care a daily ritual.
Browse a full range of products from Black-owned brands available at Hillcrest by clicking below.
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