Hillcrest Mall

When supporting female-founded brands, it’s important to consider local makers. Not only does shopping locally foster a stronger sense of community, but it also supports economic growth within that community.

Some female-founded vendors at Hillcrest include Blossom Moments, a one-stop shop for gorgeous bouquets, Hunter & Shaye, an enchanted and unique multi-brand children’s store that carries casual to formal wear for children, Jill Yoga, offering the latest in quality, fashionable yoga, and activewear, and PalettAmerica, a gourmet gelato shop featuring tasty, handcrafted Palettas with multiple flavours to choose from.

The beauty industry has been transformed by the efforts of countless women who, through their creativity, innovation and entrepreneurial spirit, have revolutionized the way we approach beauty and self-care.

Canadian-born Elizabeth Arden, who opened her famous spa in New York in 1910, is credited with making makeup mainstream, while Estée Lauder revolutionized the way cosmetics were sold and perceived in the 1940s and 1950s with the introduction of new innovative products and marketing techniques.

More recently, Rihanna changed the beauty industry in 2017 by launching her Fenty Beauty Pro Filt’r Foundation in a whopping 40 shades (the most ever introduced in the industry at that time) and inspiring other brands to follow suit, while Glossier’s Emily Weiss disrupted the traditional beauty industry by creating a brand focused on minimalism, inclusivity and community engagement. She is also one of the first beauty entrepreneurs to recognize the power of social media in shaping the beauty industry.

Other female-founded beauty faves include Nancy Twine’s natural hair care line Briogeo, Selena Gomez’s makeup line Rare Beauty, Christine Chang and Sarah Lee’s skincare line Glow Recipe and Sheena Yaitanes’s natural cosmetics line Kosas.

Though fashion continues to be a male-dominated industry (a 2022 study by the Business of Fashion revealed that women design 40% of womenswear fashion brands and only make up about 14% of leadership positions in the industry), the impact women have had is immense.

Laura Wolstein, the founder of Laura Canada, defied convention by opening her clothing boutique in 1930, 10 years before women in Quebec had the right to vote. What once started as a modest Montreal boutique transformed into 140 stores across Canada and a business with over 2,000 employees.

Similarly, Sarah Reitman founded Reitmans in 1926 with her husband, Herman. Since its modest beginnings as one women’s clothing store on Boulevard St. Laurent in Montreal, it has since evolved into one of Canada’s largest women’s specialty retailers and operates Reitmans, Penningtons, and RW&Co.

A current female fashion brand founder who is making a statement is accessories designer Rebecca Minkoff, whose eponymous brand quickly gained a following for its edgy yet wearable designs.

Women in the lifestyle space have also made big strides in introducing new perspectives and disrupting traditional norms. Heather Reisman, founder, chair and CEO of Indigo, has singlehandedly revamped lifestyle shopping by transforming a bookstore into a one-stop shop for everything lifestyle, including home décor, paper goods, games, fashion accessories and children’s toys. Then there’s Harvard Business School grad, Sarah Krauss, who founded eco-friendly water bottle line, S’well, one of the most important and successful brands in the realm of sustainability today. And we can’t forget about Shiza Shahid, the woman behind Our Place’s viral Always Pan that once garnered a 30,000-person waitlist!